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Summary:Reporting to the Co-President, plans, organizes, and directs the campus operations in accordance with all applicable regulatory/governmental/accreditation standards within the proprietary education sector. Provides leadership in the interpretation, coordination, and administration of the policies and procedures on student enrollments, financial aid, student aid, student retention, career services and placements, educational/support staff and personnel administration. Oversees, directs and manages the Campus operations, budget and performance objectives personally or through subordinate managers to ensure the campus meets University goals. Serves as a member of the University Leadership Council for strategic planning, fiscal management, resource development, community relations, and policy setting. Assists in the development of operational and capital budgets and prepares reports on campus services, enrollments, placements, and training budgets, staffing, and other activities as required.Essential Functions &amp; Responsibilities:<ul><li>Oversees and directs the development and administration of the campus annual plan.</li><li>Coordinates the development of the annual campus budget; supervises expenditures and maintains fiscal control.</li><li>Oversees the development and execution of campus-based strategic initiatives for co-curricular services, staff development, and facilities.</li><li>Ensures campus delivers appropriate academic and co-curricular support services fostering student success.</li><li>Provides administrative leadership to carry out the effective and efficient operations of the campus.</li><li>Implements policies and practices which reflect the integrity of the institution and fosters public trust.</li><li>Collaborates with other University leaders in pursuit of the University’s goals and objectives. Serves on planning and policy-making committees.</li><li>Manages the selection, evaluation, development and assignment of administrative associates.</li><li>Meets or exceeds University standards for student satisfaction, retention, completion, and placement rates.</li><li>Ensures campus achieves all budgeted profit and loss metrics.</li><li>Collaborates with, and ensures campus associates collaborate with, Shared Services and University Administration in effectively achieving campus outcomes.</li><li>Ensures the Fire, Safety and Emergency Plan is maintained, kept up to date and administered efficiently for the campus.</li><li>Ensures the campus facility is functionally and aesthetically maintained.</li><li>Initiates external partnerships and collaborations that serve the community and involves the community with the campus.</li><li>Represents the University externally to media, regulatory agencies, funding agencies, and the general public as appropriate.</li><li>Participates in professional development and organizations in order to maintain an understanding of current ideas, research and practices. Attends meetings, workshops and seminars to enrich personal growth, knowledge and leadership skills.</li><li>Maintains professional appearance for position and serves as a role model, leader and mentor to the campus community.</li><li>Adheres to University policies and procedures and provides leadership to all associates through guidance and example.</li><li>Conducts job responsibilities in accordance with the standards set out in the University’s Code of Ethical Conduct, Compliance Agreement, Sexual Harassment Policy or any of its policies and procedures, applicable federal and states laws, and applicable professional standards.</li><li>Performs other job duties as assigned.</li></ul>Minimum &amp; Preferred Qualifications:Required:<ul><li>Bachelor’s degree in education, administration, business management, student affairs, or related field required.</li></ul>Preferred:<ul><li>Master’s degree in education, administration, business management, student affairs, or related field strongly preferred.</li><li>Terminal degree with major study in education, administration, business management, student affairs, or related field preferred.</li></ul>Experience &amp; Skills:Required:<ul><li>A minimum of three years in a senior administrative level position within appropriate/equivalent industry concerned with academic and career development administration, practices and services, fiscal and operations management/experience.</li><li>Experience with MS Office.</li><li>Knowledge of state, federal and local laws/regulations relating to programs, governmental compliance and other regulatory standards such as Title IV, WASC, and other accreditation standards.</li><li>Passion for the development of future healthcare professionals.</li><li>Passion for developing associates and colleagues and supporting their professional growth.</li><li>Competency in financial management, leadership in an interdisciplinary environment, and systems thinking.</li><li>Ability to thrive in leading a highly ethnic and culturally diverse student and associate community.</li><li>Ability to use effective communication skills, both oral and written, including complex proposals and presentations, and effective listening skills.</li><li>Ability to speak before public groups, committees and meetings.</li><li>Ability to manage projects and people, participate in and facilitate group meetings.</li><li>Ability to effectively use interpersonal skills, follow through with duties, provide attention to detail, and demonstrate the ability to motivate others.</li><li>Ability to use creative facilitation and conflict resolution skills to resolve difficult and sensitive issues.</li><li>Ability to understand and implement shared governance, teambuilding and collaborative decision-making process within and across division/department lines.</li><li>Excellent analytical and organizational skills.</li><li>Ability to self-direct, self-pace, multi-task and function well under pressure of deadlines and conflicting priorities.</li><li>Ability to work with individuals at all levels of the organization.</li><li>Ability to exercise good judgment.</li><li>Willingness to work a flexible schedule.</li><li>Ability to travel/drive locally on a weekly, daily and/or on an as needed basis.</li></ul>

West Coast University

Campus Executive Director

SummaryReporting to the Co-President, Business Operations in a multi-faceted, multi-location academic and administration setting, the Vice President, Marketing is responsible for the short-/long-range marketing and strategic planning that includes direct and on-line marketing for new services, programs, and communications for expansion and growth. Drives the design and implementation of a strategic marketing strategy that creates a first impression that is second to none for multiple constituencies including but not limited to prospective students, the current student body, alumni clinical partners, regulators, banking partners and graduate employers. Facilitates client development through marketing initiatives that will drive both American Career College and West Coast University’s efforts to be a visionary leader in its emerging market and revenue goals by acquiring and developing new customers through overall marketing, direct and online marketing initiatives, measuring and communicating results, acquiring new customers to help develop and launch new products, attracting new leads, brand/image management, optimizing search engine capabilities, establishing a segmentation strategy to increase the effectiveness of the online marketing efforts.&nbsp;Essential Job Functions and Responsibilities<ul><li>Develop, manage and maintain marketing strategy for brand.</li><li>Create and manage a brand framework that can be leveraged in multiple regions in the US.&nbsp; This includes consistent equity measure and relevant brand guidelines.</li><li>Lead the marketing communications content development team within the business.&nbsp; This includes agency relationship management and exploration of unique content development models.</li><li>Leverage the use of data and analytics with a clear understanding of the “full-funnel” marketing model.</li><li>Lead thinking of the management team on evolutions in marketing and how they apply to our organization.</li><li>Create a high performing team that is encouraged in the company and with adequate career progression and succession plans.</li><li>Evolve and diversify the integrated marketing and channel strategy across SEO, paid search, paid social, email marketing, display, retargeting, video to acquire and retain new students.</li><li>Implement a content marketing strategy that drives awareness, differentiation and interest.</li><li>Strategically matches messaging and channel to the various constituents for sustainable positive brand awareness and affinity.</li><li>Assists in implementing a marketing strategy to build the University and College visibility and enrollment as well as create brand awareness.</li><li>Responsible for crafting a clear differentiating strategy to ensure that all marketing campaigns are fully integrated (internal/external).</li><li>Supervises a staff and several outsourced contractors and have P&amp;L responsibility with direct reports.</li><li>Manages direct responsibility for the media budget that drives first-time student enrollments.</li><li>Leads the organization’s overall marketing, branding, and advertising and work closely with communications to increase awareness and student enrollment through optimizing digital marketing and social media.</li><li>Targets appropriate student demographics and channels while utilizing metrics to evaluate the effectiveness of marketing programs and take on-going corrective actions as needed to reach /stretch objectives.</li><li>Creates content that will attract potential students on new products/features and engage them in innovative ways to drive awareness via digital media and appropriate legacy media channels.</li><li>Collaborates with Admissions, Communications, and Operations to develop and direct the implementation of marketing strategies and achieve increased market share objectives.</li><li>Responsible for evaluating and improving ROI of all marketing campaigns through continual testing to beat standards and accountable for performance metrics. Implement controls to manage efficient COA and to generate student interest resulting in increased student admissions.</li><li>Manages external advertising and direct response agencies to drive student enrollments, while maintaining a positive image for the University and College. Optimizing CRM systems will be critical to success.</li><li>Serves as the primary media strategist to leverage the University and College’s existing marketing efforts in direct response advertising including Social Media, online advertising, TV, radio, direct mail, and print by creating a multi-channel integrated expansion from traditional and online media to social networking outlets.</li><li>Establishes a marketing strategy to increase the effectiveness of the online marketing efforts. To develop and execute an online student acquisition plan designed to maximize web site traffic and enrollment demand that includes paid and natural search, social media, affiliate programs, partnership, marketing/content integration programs, email marketing acquisition and retention programs.</li><li>Continually assesses University and College’s marketplace, the alignment of its mission and programs with market interests, and the effectiveness of its media and messages.</li><li>Represents the Company externally to media, regulatory agencies, funding agencies, and the general public as appropriate.</li><li>Reviews workload and analyzes staffing requirements.&nbsp; Interviews, selects, trains, counsels, and evaluates staff to ensure effective support.&nbsp; Reviews the efforts of staff and provides direction where needed, ensuring timely completing in accordance with objectives.</li><li>Works closely with Corporate Management staff, attends meetings, provides reports and/or information as needed.</li><li>Participates in professional development and organizations in order to maintain an understanding of current ideas, research and practices, attends meetings, workshops and seminars to enrich personal growth, knowledge and skill in management development.</li><li>Maintains professional appearance for position and serves as a role model, leader and mentor to the campus community.</li><li>Adheres to Company policies and procedures and provides leadership to all staff through guidance and example.</li><li>Conducts job responsibilities in accordance with the standards set out in the Company’s Code of Ethical Conduct, Compliance Agreement, Sexual Harassment Policy or any of its policies and procedures, applicable federal and states laws, and applicable professional standards.</li><li>Maintains regular and timely attendance, reports to work as scheduled and assures time worked and/or time-off is recorded properly.</li><li>Maintains established department policies, procedures and attends in-services and other required meetings.</li><li>Maintains confidentiality of all student, associate, and/or company information as required.</li><li>Exercises care, proper use and maintenance of department equipment and supplies and identifies unsafe conditions and makes appropriate adjustments.</li><li>Maintains order, cleanliness and safety at work.</li><li>May perform other duties as assigned.</li></ul>Education<ul><li>Bachelor degree in sales, marketing, business, communications or a related field required.</li><li>Master’s degree in sales, marketing, business, communications or a related field preferred.</li><li>Experience in higher education in either a not-for-profit or for-profit organization is a plus.</li></ul>Required Knowledge/Experience<ul><li>The successful candidate must have ten or more years’ experience with most recent experience in a senior level position managing the marketing department with P&amp;L responsibility. Must have experience recruiting and managing internal staff as well as external vendors such as agencies. Must have recent experience in digital marketing.</li><li>Previous experience in Higher Education preferred.</li><li>Proven ability to lead various marketing functions, including content marketing, SEM, SEO, email marketing, retargeting, paid social media, mobile and display.</li><li>Must have demonstrated experience creating successful online strategy and direct response marketing and advertising with demonstrated ability to innovate, increase lead generation and conversion, and deliver measurable bottom-line results.</li><li>Must have excellent written, editing and oral communication skills, particularly with the ability to persuade, both verbally and in writing. Outstanding interpersonal skills, including independent judgment and the ability to relate well to administrators, board members, faculty, staff, students, and the media in multiple locations is important.</li><li>Must be performance-driven and have exceptional analytical skills.&nbsp; Strong analytics foundation with the ability to drive data-based decision making.</li><li>Strong financial acumen with proven planning, forecasting, and budgeting skills.</li><li>Superior leadership skills including team leadership, thought leadership, problem solving and collaboration.</li><li>Experience leading and managing agency partners.</li><li>Exceptional cross functional management and project management skills and experience.</li><li>Highly organized and detail oriented with ability to maintain flexibility.</li><li>Demonstrated ability to innovate, increase lead generation and conversion, and deliver bottom-line results.</li><li>Knowledge of state, federal and local laws/regulations relating to programs, governmental compliance and other regulatory standards such as Title IV, ACICS, WSCUC, and other accreditation standards.&nbsp;</li></ul>#HEJ #LI-MP1&nbsp;&nbsp;&nbsp;&nbsp;

Vice President, Marketing

SummaryReporting to the Co-President of Business Operations, the Executive Director of Online Operations is responsible for the strategic and operational leadership of online education for West Coast University. The Executive Director of Online Operations is responsible for collaboratively analyzing, developing and implementing a business model which provides successful strategies for attraction, retention and achieving positive student outcomes while advancing fiscal results. The Executive Director of Online Operations additionally plans, develops, organizes, implements, directs and evaluates the effectiveness and efficiency of online education. The role will work in close partnership with Academic leaders and shared services partners to develop scalable high quality online educational programs, including the identification of new programs. Provides leadership in the interpretation, coordination, and administration of university policies and procedures on student enrollments, financial aid, student aid, student retention, career services, educational/support staff and human capital administration. Will be responsible for directing and meeting operational budgets and prepares reports relating to all functional areas. This role is based in the Irvine, CA or Richardson, TX location and consistent in-person presence is expected in order to achieve collaboration with other related functions.Essential Functions &amp; Responsibilities<ul><li>Responsible for the comprehensive coordination of overall leadership and evolutionary vision of the online learning goals for the University.&nbsp; </li><li>Works collaboratively with the University academics, admissions, finance and marketing staff, as well as other key offices and resources, to develop a comprehensive online business model that stretches from the recruitment to the graduation and placement of online students and supports a student centered learning experience. </li><li>Works with academic leadership in all aspects of creating a set of successful online learning programs, including, but not limited to, curriculum design, identification and integration of new technologies, program development and learning products.&nbsp; </li><li>Researches, identifies, and recommends new online academic programs.</li><li>Responsible for administration of online learning strategies including design elements, accelerated development methods, program pricing and financial aid packaging of new programs and offerings.&nbsp; </li><li>Utilizes a standards-based approach to quality assurance of operations including working with internal QA and Compliance to ensure appropriate adherence to regulations and policies. </li><li>Oversees the development, maintenance and implementation of all online learning-related policies and procedures ensuring compliance.</li><li>Plans, develops, organizes, implements, directs and evaluates the effectiveness and efficiency of online education and financial sustainability of the Online Operations Department in collaboration with Program Directors, campus Administration, faculty, and support staff.</li><li>Develops and manages annual budget, ensuring effective budget planning and fiscal responsibility. Ensures campus achieves all budgeted profit and loss metrics.&nbsp; </li><li>Assures high academic standards through the establishment of appropriate student evaluation mechanisms.</li><li>Actively engages in and promotes student academic achievement assessment processes and procedures and uses this data to improve instructional methodologies.</li><li>Monitors student retention and satisfaction and assists in developing action plans for improving student retention/satisfaction.</li><li>Establishes sound decision making and governance process that presents the full benefit of technology to build the West Coast University brand and capitalizes on opportunities for program and geographic growth.</li><li>May represent the University externally to media, regulatory agencies, funding agencies, and the general public as appropriate and directed by manager.</li><li>Adheres to established operating policies, procedures and approaches for computing and information technology consistent with Company policies and objectives and ensures appropriate execution. </li><li>Maintains professional appearance for position and serves as a role model, leader and mentor to the campus community.</li><li>Conducts job responsibilities in accordance with the standards set out in the Company’s Code of Ethical Conduct, Compliance Agreement, Sexual Harassment Policy or any of its policies and procedures, applicable federal and states laws, and applicable professional standards.</li><li>Maintains regular and timely attendance, reports to work as scheduled and assures time worked and/or time-off is recorded properly. </li><li>Attends in-services and other required meetings.</li><li>Maintains confidentiality of all student, associate, and/or company information as required.</li><li>Exercises care, proper use and maintenance of department equipment and supplies and identifies unsafe conditions and makes appropriate adjustments.</li><li>Maintains order, cleanliness and safety at work. </li><li>Performs other job duties as assigned.</li></ul>Education<ul><li>Bachelor’s degree in education, administration, business management, student affairs, or related field required.</li><li>Master’s degree in education, administration, business management, student affairs, or related field strongly preferred.</li></ul>Knowledge/Experience<ul><li>A minimum of five years successful enterprising dynamic senior level management experience in managing, challenging, and leading an online division in higher and/or proprietary education.</li><li>Demonstrated success and experience managing a multi-million-dollar business that translates to running a $50M business.</li><li>Experience in entrepreneurial approaches to establish new initiatives.</li><li>Success as a change agent.</li><li>Demonstrated accomplishments in the area of online degree learning.</li><li>Experience in education management/administration, advanced education, post-masters continuing education, distance/extended learning, or related field leading and managing educational programs.</li><li>Experience with and working knowledge of Microsoft Office.&nbsp; </li><li>Knowledge of instructional design practices with the ability to convey complex technical concepts.</li><li>Knowledge of project management and the use of metrics to identify resource needs and provide accountability.</li><li>Knowledge of learning theories, instructional design, and outcomes-based assessments. </li><li>Knowledge of learning management systems, computer platforms, and authoring software. </li><li>Knowledge of the functional needs of online instructors and students.</li><li>Knowledge of the principles of supervision, administration, systems management, and community organization as applicable to specialized program area.&nbsp; </li><li>Knowledge of state, federal and local laws/regulations relating to programs, governmental compliance and other regulatory standards such as Title IV, ABHES, BPPE, WASC and other accreditation standards.</li></ul>#HEJ #LI-MP1

73 West Coast University Jobs